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bholu/boah-loooo//adj 1. descriptive of naive and free artistic expression. 2. a term of endearment and affection toward a small child - ORIGIN from Katchchh community, Gujarat, India.

Bholu is the work of Australian designer Jodie Fried.

In 2001 Jodie went to India on a scholarship as a set and costume designer. Her three month stint turned into two years and during that time she developed a passion for the country and its people.

Bholu products are designed in Australia and are brought to life by the hands of women artisans in Gujarat, India. The designs are a delicate mix of children's expression, ancient handwork and contemporary designs. Each piece is hand embroidered using traditional techniques, giving each product its own unique and original personality.

These appealing Bholu Bubalahs are based on drawings by children in India. To develop the designs Jodie heads into the slums of Indian villages armed with paper, crayons, food and water to do workshops with the kids.

Says Jodie: "The philosophy behind Bholu is about creating products that we love and live with, while benefiting communities we work with along the way. By using their traditional skills, the women artisans gain an income, hence independence and opportunity and from the workshops, and the children have time to be children."

As a Fair Trade and Climate Neutral Company, Bholu's range of high end homewares have social responsibility and awareness, along with sophistication, intelligence and integrity in design.

There are 5 Bohlu Bubalahs, and they each come in 3 colours. Each Bubalah comes with its own story and profile e.g. Marjorie Duck likes to eat chocolate covered sultanas and never wears socks.

Delightful.

AUD $60.00 => USD 41.55 approx

Plus 10% GST for Deliveries to Australian Addresses